Stu Richards aka MetaMike

Creative technologist and product marketer blending emerging technologies to develop innovative solutions

Los Angeles, California, PST/EST

LinkedInX
SR

About

I specialize in assisting technology-centric organizations to articulate their unique value, market their offerings, and cultivate communities of dedicated users. With an extensive background in omnichannel marketing, media optimization, and analytics, I have collaborated with a range of companies, from large multinationals to startups, guiding them towards their objectives. My approach to content marketing is primarily educational, focusing on creating and producing informative content that converts people into brand advocates

Work Experience

SJMR Consulting & Development
Remote

2023 - Current

Founder and CEO

Independent consultant dedicated to supporting clients with marketing initiatives, including content creation, education, game development, virtual production, digital advertising, virtual events and developer relations.

Gigantik
Remote

2022 - 2023

Partner Success Lead

Developed long-term strategies for clients in sports and entertainment, expertly integrating web3 with brand marketing, educating on digital assets, and leading cross-functional teams in data-driven marketing campaigns for search, display, and partnerships.

GroupM - Xaxis

2014 - 2022

Analyst → Sr. Analyst → Manager, Data Strategy and Analytics → Director, West → Programmatic Lead

Successfully bridged various media agency offerings, led client relationships and office revenue growth, managed a national analytics team, and implemented innovative data strategies and media optimization techniques, demonstrating leadership and expertise in programmatic advertising and client engagement.

Education

University of Adelaide

2013 - 2014
Master of Commerce: Marketing

University of Adelaide

2009 - 2011
Bachelor of Music Studies

Skills

Omnichannel Marketing
Technical Education
Content Production
3D Engines
Generative AI Frameworks
Web3 Technologies
Product Launch and GTM Strategy
Marketing Analytics
Client Relationship Management
Business Development

Projects

Capgemini Invent

Strategic advisor for virtual world and AI projects, supporting the CTIO and metaverse lab

Consulting
AI Agents
Virtual Worlds
Avatars

MagickML

Oversaw marketing strategies, managed partnerships, and produced AI agents and educational content

AI Agent Development
Technical Education
Omnichannel Marketing

Crucible

Produced game demos and led developer relationships in the web3 gaming ecosystem

Virtual Production
Virtual World Development
Unity
Unreal

Georgia State University

Guest lecturer for virtual world development and AI seminars in metaverse-related classes

Technical Education
Virtual Worlds
Avatars

Polygonal Mind

Worked on building virtual world experiences and avatars for various gaming platforms

Business Development
Virtual Worlds
Avatars

Union Avatars

Strategic advisor for avatars and AI agents, creating virtual world experiences and content

Consulting
AI Agents
Virtual World Development
Avatars

Hyperfy

Developed an AI NPC system in React for virtual world creators

AI Agents
Virtual World Development
Avatars

CyberBrokers

Modeled and deployed virtual world gamified experiences for the CyberBrokers community

Virtual World Development

Causality

Developed a virtual world experience with NFC integration for event engagement

Virtual World Development

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